Buying Or Selling Turf Equipment & ATVs? Find What You Need At NeedTurfEquipment
If you sell any kind of turf maintenance equipment, golf carts, utility vehicles, or outdoor power equipment, you have access to an eager audience of buyers in NeedTurfEquipment. It’s the ideal marketing vehicle for increasing your brand recognition among buyers nationwide and giving your inventory prime real estate in the print publication and on the highly popular website.
Turf professionals turn to the monthly NeedTurfEquipment print publication and NeedTurfEquipment.com because they can easily find everything they need to maintain their landscape and playing surfaces. Golf course managers, for example, have access to a broad range of specialized greens and fairway mowers, and turf maintenance professionals can locate machines like aerators, seeders, sprayers, greens rollers, tractors, UTVs, and rough rotary, fairway, and zero-turn lawn mowers.
Advertise In NeedTurfEquipment
Each monthly edition of NeedTurfEquipment offers a wide selection of premium advertising to showcase a seller’s specialty turf and golf course equipment. Front cover, back cover, centerfold, and other priority placement options increase exposure, typically resulting in faster sales and higher profits. To fit every budget, NeedTurfEquipment also offers full-page, half-page, and quarter-page ads.
Any machine listed in a print ad also becomes a featured listing on NeedTurfEquipment.com, meaning it appears higher in search results. “With inventory levels on the rise, customers have seen success featuring their best-priced units in the print ads to ensure those units are also featured online,” says Sales Manager Ryan Homan. “The combination of print and online exposure ensures those ‘ready-to-move’ units get in front of potential buyers.”
Sell It With One Photo Listing
The attention-grabbing Photo Listing section of NeedTurfEquipment gives sellers a cost-efficient way to market a particular machine to turf and landscape professionals and get it sold quickly and profitably. Whether you’re looking to move an off-brand machine from your inventory or expand your brand to a new market of buyers, the Photo Listing section is the simplest and lowest-cost option. Assets included in photo listings also receive the featured listing treatment online, even appearing ahead of equipment in display ads in online search results.
Cross-Marketing Is Built In
Because NeedTurfEquipment.com is an extension of the TractorHouse brand, listings appear on both websites for cross-promotion and greater visibility. NeedTurfEquipment also has a United Kingdom domain, NeedTurfEquipment.co.uk, to increase marketing reach to buyers in Great Britain and Northern Ireland.
Sandhills recently added turf equipment cross-marketing to Machinery Trader and MarketBook Canada, helping sellers to introduce their brand to new markets and buyers. “By advertising in NeedTurfEquipment, the inventory is not only heavily marketed towards turf equipment buyers but is also cross-promoted on our broader platforms like TractorHouse, Machinery Trader, and MarketBook Canada,” says Homan. “This ensures that buyers have multiple avenues to discover equipment, and sellers have multiple opportunities to reach those buyers.”
Lead Generation
Sandhills uses a complete arsenal of marketing tools to keep NeedTurfEquipment’s audience of buyers engaged and continually generate leads. For example, buyers often opt to sign up for weekly updates showcasing the latest listings.
Site visitors can also sign up for email alerts whenever a machine matching their custom parameters is added to NeedTurfEquipment. New listing email alerts can be filtered down to a specific manufacturer, model, category, and year. Buyers have the option to post a Want To Buy message that notifies active sellers with equipment, attachments, or parts that match the specifications on their request. NeedTurfEquipent’s active lead generation is just another way for sellers to get their equipment in front of buyers for additional sales opportunities.
What’s In An Online Listing?
Every listing posted to NeedTurfEquipment.com includes a description and can feature both photos and videos. Buyers can also see the unit’s location and the seller’s email and phone number to initiate the purchase process or reach out with questions. To learn more about a seller, buyers can click the View Seller Information link.
Not only is this page filled with vital information about your company, it also displays other items currently listed on NeedTurfEquipment.com and provides outstanding search engine optimization (SEO) for your brand to improve ranking in search results.
Buyers visiting NeedTurfEquipment.com on their smartphone can tap an on-screen button to email or call a seller and immediately inquire about a machine for sale.
Niche Buyers Come To You
Turf professionals who need specific machines often use the Want To Buy feature on NeedTurfEquipment.com. Sellers who have matching equipment, attachments, or parts will be notified the instant the Want To Buy is posted, making it easy to reach out and supply them with the assets they need. In addition to giving sellers an easy way to interact with potential customers, the Want To Buy option gives sellers another opportunity to impress buyers with the full breadth of turf equipment they have for sale.
Ready To Sell?
Tens of thousands of buyers search NeedTurfEquipment.com every day, and the print publication is sent directly to turf professionals. Reach out to your Sandhills rep or visit NeedTurfEquipment.com and click the Sell Your Equipment link to reach this niche audience.