Premium Hosted Websites Attract New Customers With Lead-Generating Features
Out of all Sandhills Global’s high-value hosted services, a premium hosted website is probably the most prominent. For thousands of industry dealers, auctioneers, and rental companies, a premium Sandhills site is the global public face of their businesses.
Choosing Sandhills as a host means getting a website crafted by experts to showcase your company, inventory, and services, with current features tailored to your industry. A free, no-obligation website consultation can answer your questions and start you on the path to a more lucrative presence online.
Your Worldwide Brand Ambassador
Chances are, first-time customers will check out your website before deciding to do business with you. A Sandhills-hosted website with the right features can increase your sales and build repeat business. There are no contracts, no hidden fees, and no billing until your current hosting contract ends (your Sandhills representative has details).
A professional Sandhills web designer will create an attractive, engaging site that explains who you are, displays the products and services you offer, and invites customers to contact you with just a tap or click. Sandhills sites are fully responsive, meaning they adapt to any screen. You approve the site’s look, feel, verbiage, and functionality, and the Sandhills design team does the rest.
Single Point Of Entry
Whether you’re planning your first-ever website or updating an existing one, choosing Sandhills as a host is simply a wise strategy. You only need to enter your equipment, trucks, trailers, or RVs once using the Inventory Management app in the Sandhills Cloud to make them available to display on your website and all relevant Sandhills platforms. Any updates you make—including price, hours or mileage, or photos and videos—automatically appear everywhere your assets appear online.
Benefits Of A Premium Hosted Website
Upgrading to a premium hosted site transforms your website into a 24-hour branch of your business that can pull in leads, book service requests, and highlight additional services. Search engine optimization (SEO) is included to help your site rank higher on Google, Bing, and other search engines.
A premium site also unlocks Premium WebStats, so you can monitor who is visiting your website, and what they view and click. Premium WebStats adds Google Analytics to the WebStats ROI-tracking app in the Sandhills Cloud, providing a clear and user-friendly view of your website traffic.
Hosted Website Add-Ons
- AuctionTime and Equipmentfacts
- CurrencyFinance
- Manufacturer Showroom
- Online store
Free Redesign With Conversion To WordPress
If you currently have an HTML website, consider speaking to your Sandhills rep about a free upgrade to an industry-standard WordPress site, which lets you make content changes to your own site. WordPress is a content management system (CMS) that makes it easy to update and design your site without any coding or design experience. It also provides more flexibility, faster editing, and access to new features.
WordPress site features such as media sliders and embedded videos draw attention to featured inventory and the latest additions. Parts and service request forms allow customers to initiate orders or schedule appointments immediately. A blog allows you to let current and potential customers know about company announcements, new products, community service, and more.
Along with the free conversion to WordPress, Sandhills’ web designers will offer to redesign your site at no cost, which is a substantial savings. “Your website should be modern, user-friendly, and built for your business. That’s why we offer a free redesign along with migration to a WordPress website,” says Design Department Manager Mackenzie Almazan. “Whether you already have a Sandhills site or are considering bringing one over, our design team would love to schedule a call with you.”
Upgrading To WordPress Unlocks Performance-Boosting Tools
- Featured inventory slider (scrolling content)
- Customizable video and image slider (embed from YouTube or upload as MP4)
- SEO content tools
- Online forms with media upload fields
- Form submission storage
- Payment processing form
- Event registration forms
- Edit your website in real time (no 24-hour delay)
- Draft content before publishing live
- Blog posts
- Custom pop-ups and promotions
Free Facebook Marketplace Export
You can now sync assets from Inventory Management to Facebook Marketplace at no cost to expand your exposure to more buyers. Ask your Sandhills rep about using the Facebook Marketplace extension and export up to 10 units at once.
Human-Assistive AI
Sandhills uses artificial intelligence (AI) to help customers find your hosted website and inventory in easier, more intuitive ways. Asset listings and site pages are optimized to improve visibility to AI answer engines as well as traditional search engines to generate more leads. Natural-language search and AI data organization help customers find the exact equipment they need, faster.
Auto Pay
Your Sandhills rep can also enroll you in hands-off, secure, automatic payments for your website and other hosted services. Auto Pay simplifies your monthly billing via credit card or Automated Clearing House (ACH, or e-check) payment.
Auction Features
Sandhills offers new and improved auction features which are now available for your hosted site. New views, layouts, and buyer tools make it easier for users to browse and bid on your AuctionTime and Equipmentfacts listings. Ask your Sandhills rep to enable enhanced auction features.
QR Code Generator
When customers are viewing your inventory in person, make it easy for them to pull up each machine’s online listing by snapping its custom QR code with their mobile device’s camera. Inventory Management’s Generate QR Code feature can create a printable link to each listing on your premium hosted site or a Sandhills trade site. Make a QR code for each piece of inventory, print it out, and display it on the machine or nearby.
Value Insight Portal
Add Sandhills’ VIP to your website to offer your customers free, accurate valuations on their equipment, trucks, and more. You get to keep the asset information they enter for possible trade-in and consignment deals. If a customer clicks the Sell button, you will be notified of the opportunity. Your site’s VIP page will appear with your company’s logo and color accents to promote your brand.
Lead-Generating Website Features
- SEO - Search engine optimization ensures more customers see your site
- Scrolling Content - Listings, special offers, and brands slide across your homepage
- New Equipment Showrooms - Display new products from your top brands
- Messaging Tools - Make it easy for customers to contact you
- Social Links - Help buyers find and follow your business on social media
Upgrade Today
Your website should invite customers to patronize your business and make it easy for them to do so. Ask your Sandhills rep for a free consultation on a premium hosted site, or to add attractive, new features to your existing site.
A version of this article first appeared in Sandhills Magazine. You can find current and back issues in the Sandhills Magazine Archive.